Chain tracking. Call outcome summaries. Viewing feedback. Compliance monitoring.
Track every property transaction from Valuation through Instruction, Viewings, Offer, SSTC, Exchange, and Completion — with automatic compliance checks and competitor detection.
The Problem
Agents conduct dozens of viewings per week and collect feedback over the phone. Without proper tracking, valuable buyer insights disappear — and vendors never hear what buyers actually thought.
Property chains involve multiple parties, solicitors, and mortgage brokers. One weak link collapses the entire chain. Without call intelligence, you only discover problems when it is too late to intervene.
The Property Ombudsman, Consumer Protection from Unfair Trading Regulations (CPRs), and Material Information requirements mean estate agents face real regulatory risk on every call.
Features
Every feature designed around how estate agents actually work — from market appraisals through to completion day.
AI monitors calls with solicitors, mortgage brokers, and related parties to detect chain risks early. Get alerts when delays, survey issues, or mortgage problems threaten your transaction before they become deal-breakers.
Every call gets a 15-word AI summary of what happened and what to do next. Instantly see which vendor calls need follow-up, which viewings went well, and where chains are stalling — without listening to a single recording.
Automatically extract and structure viewing feedback from buyer calls. Capture interest level, objections, price commentary, and second viewing likelihood — ready to report back to vendors with specific, actionable insights.
AI analyses negotiation calls to identify buyer flexibility, urgency signals, chain strength, and maximum offer potential. Give vendors data-backed advice on whether to accept, reject, or counter-offer.
Know when vendors mention other agents, when buyers compare your listings to competitors, and when price expectations are being shaped by other market appraisals. Stay ahead of the competition in every conversation.
Automatically check calls for Material Information disclosures, Consumer Protection Regulation compliance, and Property Ombudsman Code adherence. Ensure agents disclose everything required before the deal progresses.
Property Pipeline
Track every property from market appraisal to completion day. Define pipeline stages that match your agency workflow — no generic sales funnels.
How It Works
Link Aircall or Ringover. Every call — vendor updates, buyer feedback, solicitor chases — automatically flows into Coldread.
Transcription, viewing feedback extraction, call outcome summaries, chain risk signals, compliance checks, and stage detection — all extracted automatically from every call.
Move properties through Valuation, Instruction, Viewings, Offer, SSTC, Exchange, and Completion. See full transaction intelligence in one view.
Regulatory Compliance
Estate agents face increasing regulatory scrutiny. From Material Information requirements to Consumer Protection Regulations, Coldread helps you stay compliant on every call.
Define compliance checks that map to your regulatory obligations. Coldread monitors every call so your compliance team can focus on training, not manual call reviews.
Property transactions involve extensive personal data — financial details, identification documents, and personal circumstances. Coldread ensures data protection compliance throughout.
Why Coldread
Most call analytics tools are designed for Zoom meetings and enterprise SaaS sales. Coldread is phone-native and purpose-built for the high-volume, relationship-driven calls that estate agents make every day.
Gong and Chorus are built for video calls. Coldread is built for the phone-heavy workflows that estate agents actually use — vendor updates, buyer chases, solicitor follow-ups.
Enterprise tools charge per negotiator. A 10-person branch would pay thousands per year for Gong. Coldread covers your entire branch for a fraction of the cost.
No enterprise sales process, no implementation consultants. Connect your VoIP provider, define your property pipeline stages, and start analysing calls immediately.
Custom tags and compliance checks that understand property context: chain positions, mortgage status, solicitor details, viewing outcomes, and offer history — not generic sales funnels.
Pricing
No per-seat fees. Pay for the branch, not each negotiator. Scale your property analytics without penalty.
For single-branch agencies
For multi-branch agencies
Join estate agents using Coldread to track chains, extract viewing feedback, monitor compliance, and close more deals with data-driven insights.
Watch it work for real estate
See how Coldread identifies ready-to-move buyers across your contact database.
VoIP Integrations for Real Estate
Coldread automatically analyses every estate agency call, extracting viewing feedback, chain risk signals, offer negotiation insights, and call outcomes. It builds contact profiles for buyers and vendors that grow with every conversation, giving agents full context before every call.
Coldread starts at $29/mo for 1-2 negotiators (Solo plan), $79/mo for up to 10 negotiators (Team plan), or $199/mo for up to 25 negotiators (Business plan). No per-seat fees and no annual contracts.
Estate agents must comply with Property Ombudsman Code of Practice, Consumer Protection from Unfair Trading Regulations (CPRs), Material Information disclosure requirements, Estate Agents Act 1979, and GDPR. Coldread automatically checks calls against these regulations.
Coldread integrates natively with Aircall and Ringover, both popular with estate agencies. Connect via webhook in under 5 minutes and every call is automatically captured and analysed.
Yes. Coldread monitors calls with solicitors, mortgage brokers, and related parties to detect chain risks early. It alerts you when delays, survey issues, or mortgage problems threaten your transaction before they become deal-breakers.
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14-day free trial with 25 calls included. Compliance-ready from day one.