Chain tracking. Call outcome summaries. Viewing feedback. Compliance monitoring.
Track every property transaction from Valuation through Instruction, Viewings, Offer, SSTC, Exchange, and Completion, with automatic compliance checks and competitor detection.
The Problem
Agents conduct dozens of viewings per week and collect feedback over the phone. Without proper tracking, valuable buyer insights disappear, and vendors never hear what buyers actually thought.
Property chains involve multiple parties, solicitors, and mortgage brokers. One weak link collapses the entire chain. Without call intelligence, you only discover problems when it is too late to intervene.
The Property Ombudsman, Consumer Protection from Unfair Trading Regulations (CPRs), and Material Information requirements mean estate agents face real regulatory risk on every call.
Features
Every feature designed around how estate agents actually work, from market appraisals through to completion day.
AI monitors calls with solicitors, mortgage brokers, and related parties to detect chain risks early. Get alerts when delays, survey issues, or mortgage problems threaten your transaction before they become deal-breakers.
Every call gets a 15-word AI summary of what happened and what to do next. Instantly see which vendor calls need follow-up, which viewings went well, and where chains are stalling, without listening to a single recording.
Automatically extract and structure viewing feedback from buyer calls. Capture interest level, objections, price commentary, and second viewing likelihood, ready to report back to vendors with specific, actionable insights.
AI analyses negotiation calls to identify buyer flexibility, urgency signals, chain strength, and maximum offer potential. Give vendors data-backed advice on whether to accept, reject, or counter-offer.
Know when vendors mention other agents, when buyers compare your listings to competitors, and when price expectations are being shaped by other market appraisals. Stay ahead of the competition in every conversation.
Automatically check calls for Material Information disclosures, Consumer Protection Regulation compliance, and Property Ombudsman Code adherence. Ensure agents disclose everything required before the deal progresses.
For Sale By Owner prospecting calls are easy to lose track of. Coldread captures owner objections, asking prices, property details and follow-up commitments, so cold outreach becomes a structured pipeline rather than a pile of notes. This is an illustrative use of the same extraction that runs on every call, not a customer result.
Property Pipeline
Track every property from market appraisal to completion day. Define pipeline stages that match your agency workflow. No generic sales funnels.
How It Works
Link Ringover. Every call, vendor updates, buyer feedback, solicitor chases, automatically flows into Coldread.
Transcription, viewing feedback extraction, call outcome summaries, chain risk signals, compliance checks, and stage detection, all extracted automatically from every call.
Move properties through Valuation, Instruction, Viewings, Offer, SSTC, Exchange, and Completion. See full transaction intelligence in one view.
Regulatory Compliance
Estate agents face increasing regulatory scrutiny. From Material Information requirements to Consumer Protection Regulations, Coldread helps you stay compliant on every call.
Define compliance checks that map to your regulatory obligations. Coldread monitors every call so your compliance team can focus on training, not manual call reviews.
Property transactions involve extensive personal data: financial details, identification documents, and personal circumstances. Coldread ensures data protection compliance throughout.
Why Coldread
Most call analytics tools are designed for Zoom meetings and enterprise SaaS sales. Coldread is phone-native and purpose-built for the high-volume, relationship-driven calls that estate agents make every day.
Gong and Chorus are built for video calls. Coldread is built for the phone-heavy workflows that estate agents actually use: vendor updates, buyer chases, solicitor follow-ups.
Enterprise tools charge per negotiator. A 10-person branch would pay thousands per year for Gong. Coldread covers your entire branch for a fraction of the cost.
No enterprise sales process, no implementation consultants. Connect your VoIP provider, define your property pipeline stages, and start analysing calls immediately.
Custom tags and compliance checks that understand property context: chain positions, mortgage status, solicitor details, viewing outcomes, and offer history, not generic sales funnels.
Pricing
No per-seat fees. Pay for the branch, not each negotiator. Scale your property analytics without penalty.
For single-branch agencies
For multi-branch agencies
Use Coldread to track chains, extract viewing feedback, monitor compliance, and close more deals with data-driven insights.
Watch it work for real estate
See how Coldread identifies ready-to-move buyers across your contact database.
Your phone system
Ringover is the live integration. Estate agency work is phone-heavy and spread across vendors, buyers and solicitors, so the useful record is the conversation rather than the CRM note someone meant to write. Ringover captures the call, Coldread turns it into structured detail against the property and the applicant.
Agents take feedback on the phone between appointments. Coldread reads each Ringover call for interest level, objections, price commentary and second viewing likelihood, so the vendor update is specific rather than a shrug.
Market appraisal and vendor acquisition calls carry the detail that decides whether an instruction is winnable: motivation, timescale, price expectation and who else has valued. Coldread pulls that out of every dialled call.
Coldread tags buying position, mortgage status, chain dependency and urgency from applicant calls, so a chain risk shows up while there is still time to act on it rather than in the week of exchange.
Ringover supports local numbers across branches and areas. Coldread breaks results down the same way, which makes it possible to compare offices on how calls are handled rather than only on what completed.
Aircall is not live yet. Support is coming soon and is waitlist only, so an agency on Aircall today cannot yet route calls into Coldread. Join the waitlist and we will tell you when it ships. Stages, tags and compliance checks are not provider specific, so anything configured on Ringover now carries over at launch.
Join the Aircall waitlistProperty calls handle financial detail and identification documents, which puts them squarely inside data protection duties. These are the pieces worth reading before you write your checks.
14-day free trial with 100 calls included. Solo is $29/mo for one or two users, Team is $79/mo for up to ten, Business is $199/mo for up to 25. No per-seat fee on top of Ringover.
VoIP Integrations for Real Estate
Coldread automatically analyses every estate agency call, extracting viewing feedback, chain risk signals, offer negotiation insights, and call outcomes. It builds contact profiles for buyers and vendors that grow with every conversation, giving agents full context before every call.
Coldread starts at $29/mo for 1-2 negotiators (Solo plan), $79/mo for up to 10 negotiators (Team plan), or $199/mo for up to 25 negotiators (Business plan). No per-seat fees and no annual contracts.
Estate agents must comply with Property Ombudsman Code of Practice, Consumer Protection from Unfair Trading Regulations (CPRs), Material Information disclosure requirements, Estate Agents Act 1979, and GDPR. Coldread automatically checks calls against these regulations.
Coldread integrates natively with Ringover, with Aircall coming soon. Ringover is popular with estate agencies. Connect via webhook in about 10 minutes and every call is automatically captured and analysed.
Yes. Coldread monitors calls with solicitors, mortgage brokers, and related parties to detect chain risks early. It alerts you when delays, survey issues, or mortgage problems threaten your transaction before they become deal-breakers.
Real estate teams typically wire Coldread up to track buying signals across long, multi-touch pipeline stages, with structured call dispositions after every viewing or follow-up call. Useful starting reading: the industry sales calling overview, the real estate cold calling playbook, and the sales cadence primer for sequencing follow-up touches. Once you sync via CRM integration, the Ringover integration docs and Aircall integration docs cover the rest, the quick start guide walks through the first day end-to-end, and the troubleshooting guide covers webhook gaps and missing recordings if anything stalls.
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14-day free trial with 100 calls included. Compliance-ready from day one. Questions first? Email hello@coldread.ai.