Prove Consumer Duty compliance. Coach new advisors faster. Cut compliance review time in half.
Automated FCA Consumer Duty compliance scoring, MiFID II compliant call recording analysis, suitability assessment tracking, and vulnerability detection for mortgage brokers, IFAs, and wealth managers.
The Problem
The FCA Consumer Duty (effective July 2023) requires firms to demonstrate they are delivering good outcomes for retail customers at every touchpoint. Manual call reviews catch a fraction of conversations, leaving firms exposed to regulatory action. With the FCA increasing supervisory scrutiny on Consumer Duty outcomes, small advisory firms face the same compliance obligations as large networks but without dedicated compliance teams.
With an estimated 75% of independent financial advisors in the UK nearing retirement age, firms face a critical knowledge transfer challenge. New advisors need mentoring on complex suitability assessments, fact-find techniques, and regulatory obligations. Traditional training relies on experienced advisors sitting in on calls — but when every senior advisor is client-facing, there is no time for coaching.
Call analytics tools like Gong and Chorus charge per seat and are designed for enterprise sales floors. A 4-person mortgage brokerage cannot justify paying thousands per month for software built around B2B SaaS deal cycles, not FCA-regulated financial advice. Small IFA firms and mortgage brokers need compliance-focused call intelligence at a price point that makes commercial sense.
Features
Every feature designed around how financial advisors and mortgage brokers actually work — from initial enquiry through suitability assessment to annual review.
Every client call is automatically scored against Consumer Duty requirements. Coldread checks whether advisors explained product features clearly, disclosed all relevant charges, assessed the client's understanding, and confirmed the product meets their needs and objectives. Instant alerts flag calls that fall below your compliance threshold so you can intervene before issues escalate.
MiFID II requires firms to record calls related to investment advice and order execution. Coldread goes beyond simple recording by automatically analysing every recorded call for regulatory compliance, extracting key decision points, identifying when investment advice was given versus information-only discussions, and flagging conversations where suitability requirements may not have been fully met.
Accelerate new advisor development without pulling experienced staff off client calls. Coldread identifies coaching opportunities: where fact-finds missed critical information, where explanations of complex products could be clearer, and where objection handling needs improvement. Senior advisors can review flagged calls and provide targeted feedback instead of sitting through hours of live calls.
COBS suitability rules require advisors to gather sufficient information about a client's financial situation, knowledge, experience, and objectives before making a recommendation. Coldread tracks whether these suitability elements were discussed during calls, flags gaps in the fact-find process, and creates an audit trail that maps directly to your suitability report requirements.
The FCA requires firms to identify and respond appropriately to vulnerable customers. Coldread uses AI to detect vulnerability indicators during calls: mentions of health conditions, bereavement, financial difficulty, or cognitive challenges. Flagged calls trigger your vulnerability process so advisors can provide additional support, adjusted communication, and appropriate documentation.
Auto-built client profiles that grow with every interaction. Financial goals, risk appetite, family circumstances, property details, existing policies, and life stage changes are all extracted from conversations and available before the next call. Walk into every client meeting already knowing their full relationship history with your firm.
Advisory Pipeline
No rigid sales frameworks designed for SaaS demos. Define pipeline stages that match how mortgage brokers and financial advisors actually manage client journeys — from first enquiry to annual review.
Case Study
Illustrative example based on typical outcomes for firms of this size
A small mortgage brokerage in Manchester with four advisors was spending 8 hours per week manually reviewing calls for FCA compliance. The firm's compliance officer — who was also a practising advisor — had to listen to a random sample of calls, check for suitability gaps, and document findings for their FCA records.
With Consumer Duty requirements increasing the scope of what needed to be monitored, the compliance burden was growing while the team stayed the same size. The firm had already looked at enterprise solutions like Gong and Chorus, but per-seat pricing made them commercially unviable for a 4-person brokerage.
After connecting their Aircall phone system to Coldread, the brokerage set up custom compliance questions mapped to their FCA obligations: suitability assessment completeness, Consumer Duty outcome checks, vulnerability screening, and fee disclosure verification.
Instead of randomly sampling calls, Coldread's automated compliance scoring flagged only the calls that needed human review — typically those scoring below the firm's 80% compliance threshold. The compliance officer could now focus review time on the conversations that actually needed attention, rather than listening to compliant calls that required no action.
“We went from listening to a handful of calls each week and hoping we caught the problems, to having every single call scored automatically. The 12 suitability gaps Coldread flagged in our first quarter would have gone completely unnoticed under our old process. That is not just a time saving — it is risk reduction.”
— Illustrative quote representing typical feedback from mortgage brokerage compliance officers
Who It's For
Coldread serves any phone-first financial advisory team that needs to demonstrate FCA compliance, coach advisors, and build deeper client relationships.
Track clients from initial enquiry through fact find, research, recommendation, application, and completion. Automated suitability checks on every call ensure your mortgage advice meets FCA standards.
IFAs juggling pensions, investments, and protection advice across dozens of providers. Coldread tracks suitability across all product types and flags when COBS obligations may not have been fully addressed.
Discretionary and advisory wealth managers managing high-value client relationships. Contact Intelligence builds a complete picture of client goals, risk tolerance, and life changes across every interaction.
General insurance and protection brokers who need to track demands-and-needs assessments, fair value outcomes, and product suitability on every client conversation.
2-15 person advisory firms that need enterprise-grade compliance monitoring without the enterprise price tag. Team-based pricing means your whole firm is covered for a fraction of what per-seat tools would cost.
Dedicated or dual-role compliance officers who need to monitor advisor conduct across the firm. Automated scoring replaces random sampling, giving you a complete compliance picture instead of a snapshot.
Regulatory Compliance
Financial advisory firms face overlapping regulatory requirements from the FCA. Coldread maps your call monitoring directly to these obligations so nothing falls through the cracks.
The Consumer Duty (PS22/9) requires firms to act to deliver good outcomes for retail customers across four outcome areas. Coldread monitors every call against these requirements automatically.
MiFID II mandates call recording for firms providing investment advice or executing orders. Coldread ensures your recordings are not just stored but actively monitored for compliance.
The FCA Conduct of Business Sourcebook (COBS) sets out detailed suitability requirements for personal recommendations. Coldread tracks adherence to these rules across every advisory conversation.
FCA guidance (FG21/1) sets clear expectations for how firms should treat vulnerable customers. Coldread helps identify and document vulnerability across four key drivers.
How It Works
Link Aircall or Ringover. Advisory calls are automatically recorded and sent to Coldread for analysis. Setup takes less than 10 minutes.
Transcription, Consumer Duty compliance scoring, suitability assessment tracking, vulnerability detection, and next steps — all extracted from every conversation automatically.
Move clients through Initial Enquiry, Fact Find, Research, Recommendation, Application, Completion, and Annual Review. See full client intelligence and compliance history in one view.
Pricing
No per-seat fees. Pay for the team, not each advisor. A 4-person mortgage brokerage pays the same as a 10-person IFA firm on the Team plan.
For growing advisory firms
For established firms and networks
Join mortgage brokers and IFAs using Coldread to prove Consumer Duty compliance, coach new advisors, and build stronger client relationships — without hiring a dedicated compliance team.
Why Coldread
Most call analytics tools are designed for B2B SaaS sales teams tracking deal stages. Coldread is phone-native and purpose-built for FCA-regulated advisory conversations.
Gong and Chorus are built for Zoom meetings. Coldread is built for the phone-heavy workflows that mortgage brokers and IFAs actually use — Aircall and Ringover.
Enterprise tools charge per user. A 4-person mortgage brokerage would pay thousands per year for Gong. Coldread covers your entire advisory team for a fraction of the cost.
No enterprise sales process, no implementation consultants, no three-month rollout. Connect your VoIP, define your compliance checks, and start analysing calls immediately.
Consumer Duty scoring, suitability tracking, and vulnerability detection are core features — not optional add-ons. Built specifically for UK-regulated financial services, not adapted from US sales tools.
Watch it work for financial advisors
See how Coldread tracks retirement timeline changes across client conversations.
VoIP Integrations for Financial Advisors
Coldread automatically analyses every client call for FCA Consumer Duty compliance, suitability assessment tracking, vulnerability detection, and fact-find completeness. It replaces manual call sampling with 100% automated monitoring across every conversation.
Coldread starts at $29/mo for 1-2 advisors (Solo plan), $79/mo for up to 10 advisors (Team plan), or $199/mo for up to 25 advisors (Business plan). No per-seat fees and no annual contracts.
Financial advisors must comply with FCA Consumer Duty requirements, MiFID II call recording obligations, suitability assessment documentation, vulnerability identification, and GDPR. Coldread automatically checks every call against these regulatory requirements.
Coldread integrates natively with Aircall and Ringover. Connect via webhook in under 5 minutes and every client call is automatically captured and analysed for compliance and insights.
Yes. Coldread builds client intelligence profiles that grow with every call, tracking risk tolerance discussions, capacity for loss assessments, investment objectives, and attitude to risk. This creates a documented audit trail for suitability compliance.
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14-day free trial with 25 calls included. FCA Consumer Duty and GDPR compliant from day one.