Coldread transcribes every sales call, detects sales stages, evaluates custom tags, runs compliance checks, and gives your team a clear outcome summary for every conversation.
Trusted by sales teams across the UK
“We used to lose deals because reps forgot what prospects said two calls ago. Now every rep walks in prepared.”
James Whitfield
Sales Director, Apex Recruitment
“Setup took 8 minutes. By the end of the week, my team was using it on every call without me asking.”
Sarah Mitchell
Team Lead, Sterling Insurance
“I can ask ‘what are their objections?’ and get actual quotes from past calls. Nothing else does this.”
David Park
Head of Sales, Oakwood Properties
“Compliance audits used to take half a day. Now I pull up any call and see exactly what was disclosed.”
Mark Thompson
Compliance Lead, Harbour Financial
How It Works
Link Ringover in under 2 minutes. Aircall coming soon.
Transcription, stages, tags, and compliance — automatically.
One dashboard for summaries, intelligence, and deal tracking.
See It in Action
Create custom tags with plain-English definitions — AI applies them automatically to every call.
Not "Gong but cheaper"
Coldread is a programmable AI intelligence layer that adapts to YOUR business — not a preset sales framework.
| Feature | Coldread | Gong | Fireflies |
|---|---|---|---|
| Starting price | $29/mo | $1,200/user/yr | $18/mo |
| Natural language queries | |||
| Plain-English customization | |||
| Custom frameworks (not preset) | Limited | ||
| Contact Intelligence profiles | Deal-only | ||
| Compliance automation | |||
| Cost per 10-person team | $79/mo | $1,330/mo | $180/mo |
| Setup time | 10 min | 6+ months | 10-15 min |
| Works with phone calls (VoIP) | Meetings only | Meetings only |
Simple, transparent pricing
Start with a 14-day free trial. No credit card required. Upgrade when you're ready.
For individual reps and small teams
No credit card required
For growing sales teams
No credit card required
For scaling organizations
No credit card required
New teams typically start with the quick start guide, which walks through connecting a VoIP provider and processing your first call. The setup details for each phone system live in the Ringover integration docs and Aircall integration docs. To estimate the impact before signing up, run the numbers through our ROI calculator or benchmark your team against the talk-to-listen ratio calculator.
For deeper context, the conversation intelligence glossary entry explains how the analysis layer works, and the sales call analytics guide covers what to actually measure once data is flowing. Industry teams often start from recruitment, insurance, or real estate templates rather than configuring everything from scratch.
14-day free trial with 25 calls included. No credit card, no sales call, no commitment.