Demos/Sample call

A whole sales call, analysed

This is everything Coldread produces from one call. The transcript is below in full, and above it is the summary, the sales stage, the action items, the objections and the compliance result, all of which are generated rather than typed by a rep.

Sample data. Dervla Okonkwo and Larkspur Recruitment are made up, and this conversation never happened. It is the same example Coldread seeds into a new account so there is something to look at on day one.

Direction

Outbound

Detected stage

Discovery

Duration

3:05

Talk ratio

Rep 48%, customer 52%

Who was on the call

Dervla Okonkwo

Head of Sales, Larkspur Recruitment

Industry: Recruitment and staffing
Company size: 25 to 50 employees
Location: London, UK

The summary Coldread wrote

Discovery call with the head of sales at a 30-person recruitment agency running 8 outbound reps on Ringover. They have no visibility into what is said on calls, and lost a deal last month because a rep forgot an objection. They ruled out Gong on price and Fireflies on depth. Strongest interest is custom compliance checks for GDPR disclosures, because spot-checking 5 calls a week out of roughly 40 a day is guesswork. Main blocker is showing the managing director a return before committing. Agreed to start the 14-day free trial this week and to involve the ops manager for the Ringover webhook.

No visibility into call contentGong and Fireflies both ruled outGDPR disclosure compliance checksPricing and proving a returnRingover webhook setupFree trial onboarding

Action items

Send the Ringover setup guide
Rep, Today
Check in on trial progress
Rep, Next Tuesday
Loop in Tom, the ops manager, for the Ringover webhook
Dervla Okonkwo
Start the free trial and connect Ringover
Dervla Okonkwo, This week

Objections raised

Gong was quoted at roughly $1,500 per user per year, well over budget
Fireflies transcribed the call but did not say what happened on it
Needs to show the managing director a return before committing
Previously burnt by transcription tools mishandling UK accents

Compliance checks

You write each check in plain English. Every call is scored against all of them, so a manager sees the failures without listening to a recording.

GDPR data processing disclosureFail
Not mentioned on this call
Call recording noticePass
Given in the opening 10 seconds
No guaranteed outcome languagePass
No outcome was guaranteed

Key moments

0:35
Pain point
Lost a deal because a rep forgot an objection the prospect raised
0:48
Interest
Gong quoted at about $1,500 per user per year. Fireflies judged too basic.
1:25
Interest
Wants custom compliance checks for GDPR disclosures
2:00
Objection
Needs a return figure for the managing director
2:25
Buying signal
Agreed to start the trial this week and involve the ops manager

The full transcript

Transcribed by ElevenLabs Scribe, with the speakers separated automatically. Nothing below was typed by a rep.

0:00
Rep
Hi Dervla, thanks for taking the time today. Just to say, this call is recorded. How are you?
0:05
Customer
Good, thanks. I've been looking forward to this. We've been struggling to get anything useful out of our sales calls and your platform came up in a few searches.
0:12
Rep
That's good to hear. Just so I understand, you run a recruitment agency with about 30 people, and the sales team is around 8 reps on Ringover?
0:22
Customer
That's right. Eight SDRs doing outbound and a couple of account managers on existing clients. The main problem is we have no idea what is actually said on calls. The reps take notes but they're patchy. We lost a deal last month because someone forgot a key objection the prospect raised.
0:35
Rep
That's the case we're built for. Coldread transcribes every call, then runs separate checks over it for the sales stage, your tags, your compliance rules and a short outcome summary. So even when nobody writes it down, it's captured. What have you tried before?
0:48
Customer
We looked at Gong but it's well out of our budget, they quoted something like fifteen hundred per user per year. We tried Fireflies for a while but it's really just transcription, it doesn't tell you what happened on the call. We need something in between.
1:02
Rep
That's the gap we sit in. You get the analysis depth, so stage detection, your own tags, compliance checks and contact intelligence built up over time, but priced per team rather than per seat. The Team plan is seventy-nine dollars a month for up to ten users.
1:15
Customer
That's a big difference. The compliance part is interesting too. We're in recruitment, so there are things we have to say on calls, like GDPR disclosures. Can it check for that?
1:25
Rep
Yes. You write the check in plain English, something like 'rep gave the GDPR data processing disclosure', and every call after that gets flagged pass or fail. You see it in the dashboard without listening to a recording.
1:35
Customer
That would save me a lot of time. Right now I spot-check maybe five calls a week, but with forty calls a day across the team I'm basically guessing. What about accuracy? I've been burnt by transcription tools getting names and numbers wrong.
1:48
Rep
Fair question. Transcription is ElevenLabs Scribe, which handles UK accents well and separates the speakers properly. The analysis runs on Gemini 2.5 Flash. The honest answer is to judge it on your own calls: the trial is fourteen days and one hundred calls, with no card.
2:00
Customer
That's reasonable. My main worry is getting my MD on board. He'll want to see numbers. If we could show the close rate moved, or that new starters got up to speed quicker, that would settle it.
2:12
Rep
Then run the trial alongside what you do now for two weeks and compare. You'll have the action items and the compliance flags from real calls to put in front of him, rather than my word for it.
2:25
Customer
That makes sense. I'll get the trial set up this week. Can we walk through onboarding? I want to be sure connecting Ringover is straightforward.
2:35
Rep
It takes about ten minutes. You add the Ringover integration in settings, copy the webhook URL we give you, and paste it into your Ringover dashboard. After that every call that ends with a recording comes to us automatically. I'll send the step-by-step guide today.
2:48
Customer
Perfect. I'll loop in Tom, our ops manager, he handles the Ringover admin. Thanks for walking me through it.
2:55
Rep
I'll send that guide over today and check in next Tuesday to see how the trial is going. Thanks Dervla, speak soon.
3:02
Customer
Great, thanks. Bye.

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