Ringover Call Coaching
Small sales teams have one player-coach manager and limited time. Coldread scores every Ringover call automatically — talk ratio, objection handling, discovery, next steps — so the manager can spot the five calls actually worth reviewing this week.
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Most Coldread customers run sales teams of 4 to 12 reps with one player-coach manager — usually a founder, head of sales, or commercial director who is also closing deals. The coaching obligation is real: hire ramp, objection handling, deal review, performance management. The bandwidth is small: maybe 3-4 hours a week for actual coaching activity.
Listening to recordings doesn't fit. With 5 reps making 30 Ringover calls a day, the team produces something like 150 recordings daily, 750 a working week, 3,000 a month. Even sampling 5% means 150 recordings a month — at 8 minutes average, that's 20 hours of audio. No player-coach manager has 20 hours.
The Coldread answer is to flip the workflow. Instead of listen, then identify what to coach, the manager opens the dashboard, filters to "reps with talk-ratio above 60% on demos this week," reads three summaries, and listens to the one clip that pattern-matches. Coaching becomes a 30-minute weekly habit instead of an aspirational quarterly project.
Per call and per rep. Top performers tend to talk less than they think they do; surfacing the number ends the argument.
Detects when an objection is raised and tags how the rep responded. Ack-then-bridge vs steamroller is visible at a glance.
Did the rep ask about budget, authority, timeline, problem fit, or just pitch? Counts open vs leading questions across the call.
Did the call end with a concrete next step (date, time, owner)? "I'll be in touch" doesn't count.
How prospect tone moved across the call. A demo that goes from warm to cool is more interesting than a uniformly cool one.
Define your own "good call" rubric in plain English. Coldread scores every Ringover call against it without you reviewing each one.
Both are free, no signup, no email gate. They're the same logic Coldread runs on every call automatically — just on one transcript at a time.
Last 7 days, sorted by your scorecard. Calls below threshold are highlighted, calls flagged for objection issues are tagged.
One from each rep where the gap between actual score and ideal score is widest. The summary tells you what went wrong; the transcript shows the exact moment.
No "walk me through your week." Open the transcript snippet, listen for 90 seconds, ask the rep what they'd do differently. That's the coaching conversation.
Same dashboard, same rep. Did the talk ratio drop? Did discovery questions go up? Coaching effectiveness is now measurable instead of anecdotal.
You can, and that's how most teams under 10 reps start. The wall hits at scale: a manager with 5 reps each making 30 calls a day is looking at 150 recordings per day. Even at 5x speed, listening to a representative sample eats half a workday. The point of a coaching tool isn't to replace listening — it's to tell you which 5 calls of those 150 are worth listening to.
For phone-first sales teams, the high-leverage ones are: talk-to-listen ratio (top performers tend to sit between 40-50% talk time), how reps handle the most common objections, whether they ask discovery questions early, whether they confirm next steps, and whether sentiment trends positive across the call. Coldread tracks all of these per rep across every Ringover call.
Ringover's built-in dashboards are operational — call volume, average duration, missed calls, agent availability. Useful for capacity planning, not for coaching content. Coldread analyses what happened inside the call, which is the part you can actually coach on.
No. Reps keep using Ringover exactly as before — Coldread reads the recordings via webhook after the call ends. The only new behaviour is on the manager side: 1:1s start with a Coldread filter on the rep's last week of calls instead of an empty Google Doc.
Yes. Coldread's call scorecard is configurable: you define what a good call looks like for your team (discovery questions, objection acknowledgement, next-step confirmation, etc.) and Coldread scores every Ringover call against it. There's also a free public scorecard generator if you want to try the idea before signing up.
About a week. The first three or four days produce raw data; by the end of week one there's enough volume per rep to spot patterns ("Sarah's talk ratio creeps up on demos," "James doesn't ask about timeline before quoting"). The coaching conversation gets concrete from there.
Especially for remote teams. Side-by-side coaching is the historical default for in-office teams; with reps spread across time zones, an asynchronous review of yesterday's scored calls works better than scheduling listening sessions. Coldread is built around that workflow.
Every Ringover call scored. Three reps to focus on this week. A 30-minute habit that actually moves win rate.
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